The pandemic has driven scores of people to Coinbase User List start playing video games, with 28 million U.S. consumers picking up the hobby since March, according to the latest Facebook Gaming Marketing Report released today. Coinbase User List Mobile gaming experienced 28% audience growth, and many newcomers are receptive to marketing messages. Thirty-five percent of surveyed “new gamers” in the U.S. prefer the ad-supported monetization model, Facebook said, and that figure jumps to 43% when polling existing U.S.
Gamers. Preference for free-to-play, Coinbase User List ad-supported games was apparent across all markets Facebook researched, including the U.K., South Korea and Germany. As marketers chase consumers into gaming channels, keeping ad preferences in mind will be essential to ensure campaigns resonate and that the user experience Coinbase User List is preserved. Dive Insight: Facebook’s latest survey of the gaming landscape puts in perspective the massive influx of people who have gravitated toward the hobby since the pandemic’s outset and how marketers might best engage them.
Reasons for plugging in are fairly consistent across markets and match with other trends that have emerged as homebound consumers look to stay occupied. Over two-thirds (68%) of surveyed new gamers in the U.S. play to relieve stress, while 62% do so just to pass the time. With tens of millions of new eyeballs glued to everything Coinbase User List from big-budget console games to casual offerings, marketers are quickly following suit, shifting investments from traditional media into newer channels like streaming and mobile games. Facebook estimates there are now roughly 2.5 billion gamers globally,